Boosting Lead Generation with CRM

 Without reliable customer data and insights, marketing campaigns often fail. But CRM tech can consolidate lead gen efforts- making marketing truly data-driven.

85% of B2B marketers consider lead generation as one of their key objectives.

Lead generation is what fills your sales pipeline, accelerating business growth. However, a standalone lead gen software may have limited potential. That’s why narrowing down on an effective CRM software suited to your business goals is the way to go.

You may still be wondering: What makes a CRM system so valuable? It’s your all-in-one program for building customer connections and trust. Consider your CRM as a catalyst to promote brand growth and lead gen efforts. After all, there have been studies proving that CRM increases lead conversions by 300%.

A CRM system will securely store all customer interactions in a single place, making them accessible and organized.

There’s more to the story. Let’s understand it in detail.

Features of CRM that stand out

CRM tools have powerful features that do all the heavy lifting for your brand, improving the lead gen game altogether. These systems automate the steps of lead capture, messages for lead nurture, and performance monitoring. One of its features is lead scoring, which allows brands to identify the best prospects, filtering out the irrelevant ones. Then, there is detailed tracking for monitoring the progress of prospects throughout their buyer’s journey. We will cover these later in the blog.

Over the recent years, a brand’s social media presence has become important to build engagement and brand identity. So, when you integrate CRM platforms with these platforms, it amplifies your lead gen strategy. And how? A CRM integration assimilates relevant data and helps your teams connect with the prospects on the right channels. You can also systemize all social media communication by storing data in one place.